Why I buy Starbucks?

December 24, 2008

This might seem like a weird thought for some folks, but I’m sure I have many who will agree with me.
This is about Starbucks, which is also my second office.

I consciously pay about $3.80 for my drink but someone close to my heart pointed this out to me.
‘It is cheaper if you make it yourself!’
I was a bit surprised. It was a very innocent thought triggered only by a narrow vision and assumption; that’s it! I had no answer at the time but later on I explained this to him.

I’m not paying $3.80 for coffee. I’m probably paying $.80 for the content in my cup.
The rest is my contribution:

  1. 50 cents for the baristas who pay their tuition bills or take care of  families with their hourly wage.
  2. 50 cents for the coffee grower in some developing nation that desperately needs to feed his families.
  3. 50 cents for the middle men that make it possible to get it here right from the fields through US customs and to my fingertips.
  4. 50 cents for the founding principles of the company that I continue to believe in.
  5. 50 cents for the ambient lighting, the music, the cushions and the warm welcome.
  6. 50 cents for the charity they give when we give.

And finally because I can afford to see it this way… about giving and being given.
(I just remembered the song ‘New Soul’ by Yael Naim)

Someday I will probably not have enough to give, but by then I will know that there are those who continue in place of me.